Soheil Jamshidi
Senior Paid Media Manager @408 Media
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WORK HISTORY
Senior Paid Media Manager @408 Media
Manchester, GB
Developed and optimised targeted campaigns across Google Ads (Search, Shopping, Demand Gen, and Performance Max).• Enhanced visibility and audience targeting through Meta Ads (Facebook and Instagram).• Expanded reach and brand presence on Microsoft Bing Ads, managing Search and Shopping campaigns to capture additional audiences beyond Google.• Used Criteo Display Ads for retargeting campaigns, driving conversions and re-engaging website visitors.• Managed a daily budget averaging £10K, ensuring effective allocation across multiple platforms to maximise ROAS and improve overall ROI.• Set up and monitored conversion tracking using Google Tag Manager and evaluated campaign performance with GA4 to ensure continuous optimisation.• Produced comprehensive monthly reports using Swydo and Looker Studio, providing insights to refine strategies and consistently achieve client KPIs.• Managed diverse media campaigns across industries such as finance, education, retail, consumer goods, professional services, electronics, and specialised equipment.
EDUCATION
Shiraz University
Bachelor of Science, Materials Engineering
The University of Salford
Master's degree, Digital Marketing
ABOUT SOHEIL JAMSHIDI
A results-driven marketing specialist with over 7 years of experience in PPC, SEO, and digital marketing. Proven expertise in developing and executing comprehensive brand awareness and lead generation strategies across various channels. Skilled in utilizing data analytics, conducting competitive analyses, and working collaboratively with cross-functional teams. Possesses a deep understanding of B2B and B2C lead generation best practices and proficiency in various digital marketing channels. Key abilities include:• Proficient in executing performance marketing campaigns, implementing conversion optimizationstrategies, and leading online customer acquisition efforts, with a solid understanding of key conceptsand best practices• In-depth experience with Google Analytics, Google Tag Manager, Google Search Console, KeywordPlanner, and Google Data Studio• Experience with various Google Ads Campaigns, including Search, Display, App, YouTube, and Smart• Strong data analytical capabilities• Developing content strategy and marketing plans• Familiar with setting up and managing Meta ads campaigns• Experience with managing multiple clients in a digital marketing agency• Highly organized and efficient
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