Sofia Raghai
Senior Marketing Manager @LexiFi
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WORK HISTORY
Senior Marketing Manager @LexiFi
Paris, FR
SaaS B2B | Fintech Sole marketer (acting as Head of Marketing) driving growth initiatives in a highly technical B2B environment, responsible for LexiFi’s full marketing strategy and execution across content, brand, product marketing, events, and lead generation.Designed and implemented a full-stack organic acquisition strategy spanning SEO, high-value content, and LinkedIn engagement, resulting in a +10% YoY increase in traffic,+15% more pages viewed, and +20% longer session durations.Led the editorial strategy across three pillars: Monthly Focus, Feature Pages, and Technical Blog, positioning LexiFi as a thought leader in structured products despite zero paid acquisition.Boosted newsletter performance, increasing open rates from 15% to 22.5% through strategic segmentation and storytelling.Structured customer nurturing journeys aligned with sales cycles, including case studies, pitch decks and client stories.Rebuilt LexiFi’s LinkedIn strategy, achieving x5 engagement and x3.5 click-through rates with carousel posts and client-driven insights.Created product marketing content in close collaboration with the Tech team, crafting feature narratives that clearly articulate value, benefits, and differentiation.Led the UX/UI the web platform revamping project in collaboration with an external agency, defining wireframes, tone, and information architecture.
EDUCATION
NEOMA Business School
Master's degree
ISCAE
Bachelor
SKILLS
ABOUT SOFIA RAGHAI
Hybrid profile bridging strategic thinking and hands-on execution. ⇢ Entrepreneurial mindset with cross-sector and international experience. ⇢ Driven to create meaningful growth in fast-moving, purpose-led environments. With 13+ years of experience across finance, business strategy, and marketing, I help companies turn complex ideas into clear, compelling narratives that drive trust and growth. After starting my career in finance and business intelligence, I transitioned into marketing - leading brand positioning, multi-channel acquisition, and high-impact content strategies for early-stage startups and B2B SaaS companies. I blend analytical depth with creative execution. Outside of Work ⇢ I’m curious by nature and find balance through movement and mindful practices. I practice and teach yoga and love being outdoors - surfing, diving, running, or hiking. Music is a vital part of my life - I create sound journeys and sometimes DJ for events (SoundCloud: na_nook). ⇢ I also explore inner awareness and reflection through my Instagram page:@welcomehome.journey.
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