Sofia Lenkova
Social Media Manager @Ninox Software GmbH
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WORK HISTORY
Social Media Manager @Ninox Software GmbH
Berlin, DE
Social media strategy Linkedin (20 % YoY growth of the community on the company page in 2025)• From 2026: go-to social media strategy for YouTube, Instagram and Facebook• Planning, creation and implementation of content on LinkedIn (Company page + thought leadership + employee-generated content)• Community management, incl. review management• Analysis & Reporting of outcome (Hubspot, LinkedIn, Buffer)• Support of Inbound & Outbound Activities • Support of other marketing activities (SEO, e-mail marketing, partner marketing)
EDUCATION
Humboldt-Universität zu Berlin
Exchange Term, Germanic Languages, Literatures, and Linguistics
Minsk State Linguistic University
Bachelor's degree, Intercultural Communication
Technische Universität Berlin
Master of Arts - MA, Languages and Communication
ABOUT SOFIA LENKOVA
Content is my playground - whether it\'s formats or shrt ones At Ninox, I specialize in Social Media Marketing with a focus on LinkedIn. I manage the company\'s LinkedIn presence, craft strategic content for our brand and employees, and ensure that e-v-e-r-y post serves a purpose. From content strategy to execution, I turn ideas into engagement and insights into action.Beyond social media, I support inbound and outbound marketing activities, dive into SEO, email marketing, and contribute to blog articles, whitepapers, and product descriptions. With a keen eye on analytics (HubSpot, LinkedIn), I continuously optimize our content to keep it fresh, relevant, and high-performing.Need a LinkedIn profile refresh? Want to make your content work smarter? Let’s connect!
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