Sobin Joy
Marketing Strategist @Persistent Systems
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WORK HISTORY
Marketing Strategist @Persistent Systems
Worked with Appian World 2023, AWS Summit London, Snowflake Summit, Gartner IAM Summit etc. • Ownership of onsite logistics support, events calendar and project management. • Execute end-to-end tradeshows, conferences, roundtables, dinners, etc. in various global locations. • Collaborate with other team members to develop outbound communications for web presence, social media, paid media, email & content as needed. • Coordination of pre, during and post activities. On-site support for Sales and Category / Product Marketing. • Plan and execute a better booth experience. • Execute campaigns through Email Automation (Pardot) across different stages of Event leads nurture journey. • Event’s budget management and reporting. Tracking success metrics & goals • Experience in ML, MQL, SQL lead categorization.
EDUCATION
University of Hertfordshire
Msc Management with Digital Marketing, Marketing
Nirmala College, Muvattupuzha - 686 661
Bachelor of Commerce, Computer
ISBR Business School
Master of Business Administration, University of Mysore, Marketing/HR Management, General
SKILLS
ABOUT SOBIN JOY
Quick learner with a passion for achieving goals by utilizing strong leadership and…
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