Sobhi Memon

Channel Marketing Specialist @ecobee

Toronto, ON, CA

Builder Residential Lead: Spearheaded marketing campaigns and developed an integrated sales cycle and targeting strategy, positioning ecobee as the premier choice for new construction projects. This effort resulted in increasing builder commitments from 8 to 15 between 2022 and 2024, with notable partnerships like Mattamy and Clayton Homes.Designed and executed dedicated programs within the Builder portfolio, including customer education portals and materials, to enhance partner engagement and streamline the builder onboarding process, contributing to ecobee\'s growth in the residential market.Tradeshow and Events Lead: Strategically led ecobee for Pro’s presence at major industry events, including AHR, VerticalXChange, HARDI, IBS, and CMPX, overseeing end-to-end planning, booth design, and on-site execution to drive brand visibility, generate leads, and strengthen partnerships with key HVAC and builder professionals.Developed and executed successful channel marketing strategies for multiple product launches, resulting in a 12% increase in sell-thru units and 6% increase market share growth in 2022. Collaborated with cross-functional teams to plan and execute targeted marketing campaigns and promotions, driving a 15% increase in product sales through key retailers and channels. Conducted market research and analysis to understand consumer behavior and market trends, allowing the company to stay ahead of the competition and maintain a leadership position in the smart home market.Managed budgets, timelines, and resources effectively, ensuring all campaigns were delivered on time and within budget.Built strong partnerships with key retailers, resulting in a 30% increase in co-branded marketing initiatives and increased exposure for ecobee products.Tracked and analyzed the performance of marketing campaigns, making data-driven decisions to improve ROI and maximize impact.

University of Waterloo

Bachelor of Arts - BA, Honours Political Science and Business, Co-op

Lazaridis School of Business & Economics at Wilfrid Laurier University

Master of Business Administration - MBA