Samantha Nekola
Sr Director of Marketing @Harvest Dental
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WORK HISTORY
Sr Director of Marketing @Harvest Dental
As Senior Director of Marketing at Harvest Dental, I lead the strategy and build-out of a scalable marketing function focused on driving brand growth, market expansion, and revenue performance.Key Responsibilities- Own and execute the company’s marketing strategy aligned to business and growth objectives - Build and scale the marketing organization, including team, processes, and external partners - Define market positioning, brand strategy, and competitive differentiation - Lead go-to-market strategy and execution across product launches and key initiatives - Drive demand generation and oversee the full digital ecosystem (web, SEO/SEM, paid, automation)- Align marketing with sales to deliver measurable pipeline and revenue impact - Manage budget, performance analytics, and KPI reporting to optimize ROI
SKILLS
ABOUT SAMANTHA NEKOLA
A strong marketing strategy integrates upstream market insights, data-driven decision-making, and go-to-market excellence to drive business growth. It combines digital and traditional marketing, leveraging influencers, KOLs, and content strategy to enhance brand visibility and engagement. Strategic brand development and customer-focused messaging ensure market differentiation, while cross-functional collaboration aligns marketing with business objectives. Thought leadership through webinars, events, and case studies builds credibility, and budget optimization with KPI tracking ensures maximum ROI. By uniting these elements, marketing becomes a powerful driver of revenue, customer loyalty, and long-term success.
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