Sneha Tiwari
Marketing Director @Alliance Of Alabama
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WORK HISTORY
Marketing Director @Alliance Of Alabama
Tuscaloosa, AL, US
Facebook Marketing- Setting up the entire FB business accounts from the scratch for all the business - Driving campaigns depends on respective objectives - Responsible for planning, costing & budgetary control of FB Campaigns - Track major K Pis & A/B testing for optimal effectiveness of campaign Google Ads- Setting up the entire google accounts from the scratch for all the businesses - Driving different campaigns(search ads, performance ads, video ads, display ads) depends on the respective objectives- Analyzing and optimising the performance on a daily basis - Responsible for planning, costing & budgetary control of Google Ads Social Media- Manage different social media handles which includes: FB, Instagram, TikTok, LinkedIn,Twitter & YouTube channels - Developed innovative social media strategies to align content with target audiences result in increasing engagement all over the platforms- Promoting new events; Email Marketing- Responsible for planning, strategist & analyzing Email marketing campaigns to achieve targets - Managing & building different use cases for customer targeting & segmentation- Segmenting & targeting user - Framing campaign criteria, monitoring the performance & optimizing them to generate better engagement SMS Marketing- Planning automated & personalized SMS campaigns on a regular basis depends on different objectives- Targeting & segmenting the customersTikTok Ads- Responsible for planning & strategist the campaigns - Tracking major KPIs & optimizing the effectiveness Geo-Targeting Ads- Keeping different target locations, objective & audience in mind, responsible for planning & executing the campaign- Analyzing & optimizing the campaigns Community Marketing- Finding new marketing & outreach opportunities to push brand - Participating in social events, corporate events & workshops- On-boarding new clients with us in different businesses
EDUCATION
Vishveshwarya Institute of Engineering & Technology
Bachelor of Technology (B.Tech.), Mechanical Engineering
SKILLS
ABOUT SNEHA TIWARI
I\'m a result-driven & creative marketing professional with attention to details, with extensive 9 years of experience in digital marketing & brand management.Core skills: Digital Marketing| Online Marketing| Facebook Marketing| Brand Management| Social Media| Affiliate Marketing| Email Marketing| Paid Marketing| Website & YouTube Collaboration| Revenue Management| Google Analytics| Automations
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