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Sheenam M.
Product Designer @Tiimely
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WORK HISTORY
Product Designer @Tiimely
Adelaide, SA
I lead end-to-end product design for Xapii, Tiimely’s AI-enabled digital platform, shaping complex decisioning workflows at the intersection of automation and human judgment. I partner closely with Product, Engineering, and Credit stakeholders to translate operational, and customer complexity into scalable, intuitive experiences that drive measurable efficiency and consistency across the platform.Impact Highlights- Drive continuous evolution of Xapii’s design system, improving cross-platform consistency and accelerating developer handoff through scalable component architecture- Partner in discovery and delivery to reduce friction in critical workflows, balancing assessor efficiency, business needs, and customer experience- Design for human-in-the-loop AI decisioning, ensuring clarity, trust, and explainability in high-stakes financial interactions- Lead prototyping and validation using Figma, Miro, and GenAI tools to test concepts early, de-risk delivery, and shorten iteration cycles.I operate at both system and interaction levels - shaping product design direction, and delivering scalable outcomes in complex enterprise environments.
EDUCATION
Pratt Institute
Master of Science, Architecture
Chandigarh College Of Architecture(CCA)
Bachelor of Architecture - BArch, Architecture
ABOUT SHEENAM M.
I approach problems with curiosity, thrive in ambiguity, navigate trade-offs with clarity, and design for scale. I design complex products in fast-moving environments where clarity, trust, and speed are non-negotiable. Currently, I lead end-to-end product design for Xapii, an AI-enabled B2B platform powering financial decision workflows at scale, shaping systems used in accuracy-critical, performance-driven contexts. I work across discovery, system design, prototyping, and delivery - partnering closely with Product and Engineering to ship, learn from real usage, and iterate quickly. I specialize in turning messy operational processes, dense data models, and rule engines into intuitive, scalable experiences. My focus is human-in-the-loop AI: designing intelligent alerts, adaptive rules, and decision workflows that increase automation while preserving oversight and compliance. With a foundation in architecture and over a decade of delivering high-value, high-risk systems across global markets, I bring rigor, ownership, and cross-functional perspective to every project or product I build.
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