Smridhi Ahluwalia

Campaign Strategy Manager @KUOW Public Radio

Spearheaded multi-channel marketing strategies, resulting in a remarkable 4500 new customer acquisitions within just 2 months, owning end-to-end deliverables and logistics. • Pioneered a 6-day Digital and On-Air drive, driving an impressive new monthly donors, significantly exceeding Fiscal Year goals. • Orchestrated cross-functional collaboration with the Digital, Business, and Marketing teams, generating a staggering in member donations. • Leveraged real-time campaign performance reports and competitive analysis to achieve continuous improvements, exceeding established goals. • Engineered highly targeted Salesforce email journeys and workflows using advanced segmentation, reaching multiple audiences with personalized content. • Conducted rigorous A/B testing and leveraged cutting-edge technology, yielding a remarkable 7% incremental improvement in campaign performance. • Led comprehensive User Research to develop future-proof marketing strategies aligning with 5-year and 10-year plans for diverse audiences.