John Smith
Digital Marketing Manager @Geospatial Insight Limited
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WORK HISTORY
Digital Marketing Manager @Geospatial Insight Limited
Birmingham, GB
Responsible for development and execution of a data driven digital marketing strategy, focussed on enhancing brand visibility, driving lead generation, and launching new products successfully.• Created strategic marketing briefs aligned with business goals, clearly defining target audiences and measurable objectives• Collaborated with sales, technical, and product teams to produce impactful content including product brochures, technical sheets, landing pages• Monitored digital KPIs to assess campaign performance and amend to improve performance• Educated all business areas on best practice digital marketing techniques ensuring support for marketing campaigns at all stages of the sales funnel• Designed and launched optimised event strategies boosting lead engagement• Managed daily marketing team operations, including recruitment, ensuring timely and budget-compliant campaign delivery
EDUCATION
CIM | The Chartered Institute of Marketing
Professional Diploma in Marketing
Solent University
Bachelor's Degree, Media Writing
ABOUT JOHN SMITH
Commercially astute marketing professional with extensive expertise in developing and delivering data-driven, multi-channel campaigns across B2B and B2C sectors, including manufacturing and engineering. Proven ability to align strategic marketing initiatives with business goals to enhance brand visibility, increase lead generation, and drive revenue. Skilled in team leadership, cross- functional collaboration, and stakeholder engagement. KEY CAREER ACHIEVEMENTS • Aligned website development with business objectives, driving a 30% YoY traffic increase and better lead quality through website redesign and optimisation at Geospatial Insight. • Led development of a customer-centric value proposition at Geospatial Insight, aligning brand messaging and go-to-market strategy to improve engagement • Spearheaded a brand refresh at Geospatial Insight, introducing the first company tone of voice document and revised brand values to strengthen market positioning • Increased website traffic by 45% and generated £3m in revenue through implementing a comprehensive multi-channel campaign strategy at IMI Precision Engineering • Successfully collaborated with senior management, product teams, and agencies to drive strategic marketing initiatives and ensure seamless execution of marketing plans • Consistently delivered high-quality marketing outputs under pressure, meeting tight deadlines in fast-paced environments • Managed and mentored marketing teams, fostering skills development and improving efficiency in executing integrated marketing campaigns KEY SKILLS • Strategic Planning (Marketing Plans, Project Timelines, Business Objectives) • Multi-Channel Campaign Management (SEO, Email, Social, Paid Media) • Product Launches (Strategy, Content Creation, Outreach) • Content Marketing (Press Releases, Product Brochure, Technical Sheets, Video Marketing) • Digital Content Development (Video, Advertorials, Product Launch Campaigns) • Conversion Optimisation (A/B & Multivariate Testing, Landing Page Strategy) • CRM & Marketing Automation (HubSpot, Bespoke, Pivotal & Salesforce) • Data Analytics & Performance Reporting (GA4, UTM Tracking, Hotjar) • Brand Management (Strategy & Positioning) • Team Development & Digital Marketing Training (Mentoring, Coaching) • Stakeholder and Agency Management • Budgeting & ROI Optimisation (Campaign Spend, Financial Management)
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