Steffen Kotschi

Senior User Experience-designer @IBM

Hamburg, DE

Digital Transformation in the Automotive IndustryAs a Senior User Experience Designer at a major German automotive company, I played a pivotal role in revolutionizing the automotive after-sales experience. I worked on the end-to-end design of a comprehensive digital solution that streamlined workshop operations and enhanced customer satisfaction.Key Accomplishments:Reimagining After-Sales: Completely redesigned the main After Sales Portal and order management application, optimizing workflows for planning, vehicle management, customer communication, and other critical processes.Elevating User Experience: Conducted in-depth user research with international stakeholders to gain insights into their needs and pain points. Designed intuitive interfaces and seamless user journeys, resulting in a significantly improved user experience.Building a Scalable Design System: Created a robust design system that ensures consistency and efficiency across multiple internal applications. This system has accelerated development cycles and contributed to a more cohesive digital experience.Successful Market Launch: Successfully launched the redesigned application in test markets, receiving positive feedback from both end-users and business stakeholders.

Darmstadt University of Applied Sciences

Bachelor of Arts - BA, Interactive Media Design

Universität der Künste Berlin

Master of Arts - MA, Leadership in digitaler Innovation