Sravan Kumar Konukati
Deputy General Manager Marketing @Shriram Life Insurance
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WORK HISTORY
Deputy General Manager Marketing @Shriram Life Insurance
Hyderabad, IN
Driving the digital growth engine at Shriram Life Insurance by owning end-to-end online presence — from website management to full-funnel performance marketing. I focus on building scalable systems that attract high-intent audiences through SEO, paid media, and data-driven optimization, converting traffic into qualified leads that fuel business growth
EDUCATION
SR Jr College-Board of Intermediate
Bi.P.C
Jawaharlal Nehru Technological University
Master of Business Administration (M.B.A.), Marketing
Kakatiya University
Bachelor’s Degree, Microbiology, General
SKILLS
ABOUT SRAVAN KUMAR KONUKATI
Karnataka Bank\'s digital marketing initiatives are led with precision and strategy, focusing on acquiring new-to-bank (NTB) customers and enhancing existing customer engagement. With over 15 years of experience in digital marketing, including roles as an independent consultant and AVP-Marketing, expertise spans performance marketing, regional content strategies, and team training. Key contributions include managing a monthly INR 4Cr performance marketing budget and implementing NPS and C-sat surveys to optimize customer satisfaction.> Championed customer acquisition strategies across digital channels, contributing to revenue growthfrom ₹50 Cr to ₹550 Cr. Enabled a 43% ROI on campaigns and a 65% revenue increase from pastcustomers.> Created profitable digital marketing strategies focusing on NTB/NCA (New Customer Acquisition) andhelping to increase ETB/RCA growth to increase the disbursement.> Managed team of 15 direct reports engaged in ongoing SEO, SEM, SMM, Lead Buy, Content, Design, Affiliate marketing and Data Analytics> YoY Installs and online loan applications (Af247.com, Flexsalary, Flexpay, action247.com) increased by 100% & revenue increased by 100%. Major contribution from Organic channel.> YoY Organic Traffic and conversions (af247.com Flexsalary, Flexpay, Fast & Up, ChicNutrix) haveincreased by 100%Proven ability to align marketing strategies with business objectives, leveraging competencies in SEM, SEO, SMM, and affiliate marketing to drive measurable growth. Passionate about data-driven decision-making, the role emphasizes collaboration and innovation to achieve results. Dedicated to building impactful marketing campaigns that empower organizational success and strengthen customer relationships.
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