Stephen Dann
Managing Director & Marketing Strategist @Business Impact Solutions
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WORK HISTORY
Managing Director & Marketing Strategist @Business Impact Solutions
Southampton, GB
We plan, create and implement strategies with real commercial impact enabling our clients to achieve significant results for their businesses, their sales & marketing programmes or their teams.We fix- Business Problems - To enable business owners to achieve their growth goals - Innovation Problems - To enable businesses to develop new solutions and offerings - Marketing Problems - To enable businesses to secure new customers whilst retaining and growing existing customers through modern marketing techniquesPassionate about innovation, new ideas and ways to help businesses solve their commercial problems through creative and imaginative use of technology and marketing, we will: 1. Help you define your key business challenges and opportunities.2. Propose and develop strategies & solutions with you and your team.3. Re-direct, Re-focus, Re-energise and Re-engineer your marketing and marketing team4. Define & support action plans which will deliver impact and results.We enable our clients to solve their business problems by providing the skills, resources, expertise, innovation, research, insight and ideas which they can’t have in-house
EDUCATION
University of Liverpool
BA (Hons), Geography
CIM | The Chartered Institute of Marketing
Diploma, Marketing
SKILLS
ABOUT STEPHEN DANN
40 years’ experience as a practicing business & marketing professional across a wide range of sectors with SME and Corporate enterprises. Specialising in working with fast growing businesses to enable them to overcome the roadblocks and challenges which are inevitable as they develop and grow. My focus is to fix the problems that prevent organisations, teams and individuals from achieving their potential.Successfully delivered over 400 assignments across a diverse range of businesses experiencing the challenges of growth, innovation and change.Areas of Expertise:· Business Strategy Facilitation and Planning: Strategy formulation, business planning, innovation, ideation, organisation, business analysis and implementation for successful business development.· Team re-engineering and Management: Building, energising, motivating, and focussing management and operational teams for high performance and impact.· Business Modelling: Mapping out Business Models with collaborative and visual techniques, to identify weaknesses / opportunities, to plan essential changes to achieve growth and to launch new products.· Creative Marketing Solutions: Innovative e-Business, website development, social media, direct & digital marketing, lead generation, branding, communications and media relations to drive sales.Author:The Business Leaders Essential Guide to Growth (2021), The Business Leaders Essential Guide to Marketing (2022), The Business Leaders Essential Guide to Innovation (2022)Approach:My whole career, both corporate and SME, has been about problem solving. I get quickly to the root of problems, whether they be structural in the business, operational in teams or behavioural in the person. Once diagnosed my creativity comes to the fore and I\'m able to support people to create and implement simple and practical solutions to improve performance.My working style is lively and challenging but always with the serious end point of creating sustained change in how you, your teams and your business perform. The aim is to draw out the very best from clients.The combination of commercial acumen, deep experience and understanding of how people work is unique and enables me to operate in the role of a Mentor (someone who has been there and done it), Coach (someone who understands how to get you to take action), Trainer (someone who teaches you what to do) or Consultant (someone who tells you what to do).
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