Silvia Zhao
Commercial Marketing Manager Sportstyle @PUMA Group
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WORK HISTORY
Commercial Marketing Manager Sportstyle @PUMA Group
Herzogenaurach, DE
Created and developed innovative Commercial Marketing campaign materials,communication tools, and guidelines to strengthen the PUMA brand experience forboth DTC consumer channels and Wholesale accounts• Participated in the SELECT projects to elevate brand image as a premium sport brand• Worked closely with the wider Sportstyle marketing and product teams to deliverintegrated marketing communication, including PR, Social, brand strategy• Worked directly with Global Retail Environment, Product Merchandising, Ecom andRetail, VM, as well as with regions in the strategic rollout of the campaigns• Managed creative agencies and ensured timely and high-standard materials delivery• Led Optimization projects, e.g. Project Management Tools, Data analytics
EDUCATION
Université de Fribourg - Universität Freiburg
Bachelor + master
Tongji University
Bachelor
ESSEC Business School
Master of Business Administration (MBA)
SKILLS
ABOUT SILVIA ZHAO
10+ years’ professional experience in Marketing and Communication for E-commerce, luxury, B2B industries; with proven records in leading strategic projects and strong Skill set in Omni-Channel Marketing Strategy, Digital Marketing, Social media and content marketing; MBA in Luxury Brand Management, ESSEC Business School
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