Will Yen

Strategic Account Manager - Ecommerce @PUMA Group

Seattle, WA, US

Coordinate and prepare product sell-in presentations. Strong, strategic negotiation & presentation skills to drive influence, command attention, story tell, convince, gain support and close. Builds a strong case by linking PUMA product knowledge and know-how to customers’ interests, needs and goals.Proactive account management: Formalized reporting and analysis of all retailer metrics, trends, insights-sales, inventory, gross margin, customer data-via vendor wholesale portals.Continual sales, forecast analysis to manage product replenishment life cycles, inventory models and rates of sale, using retailer data, trends/insights and internal reporting, by account. Work in close partnership with the internal PUMA Cross-Functional Teams: Customer Service, Marketing, Merchandising, Planning, Sales Operations, Accounting, Credit to provide the highest level of “customer happy” service and product expertise from sell-in to on-site setup to sell-thru, driven by PUMA strategic goals.Identify opportunities to improve existing business, attack new business opportunities and quickly address business challenges/hurdles with well-thought out solutions.Drive Best-In-Class user experience on each respective retailer’s PUMA digital store; partnering to maximize ROI. Creative site/catalog brand content management and continuous walk the digital store; resolve all tactical issues. Monitor competitor’s activities and performance; implementing strategies and tactics to compete.Serves as primary voice and advocate within the PUMA organization for their accountsKnowledge and discipline to adhere to distribution guidelines and deadlines. Partner with PUMA licensees to execute Full Family, Head to Toe PUMA digital store

University of Wisconsin-Madison

BA, Film

Seattle University School of Law

Doctor of Law - JD