Siobhan B.
Marketing & Audience Development Manager @Rochdale Town Hall
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WORK HISTORY
Marketing & Audience Development Manager @Rochdale Town Hall
Rochdale, GB
Develop and implement comprehensive marketing and audience development strategies.• Create engaging content and campaigns across social media, email marketing, and other digital platforms.• Foster audience growth and community engagement, aligning campaigns with Rochdale Town Hall’s cultural and civic goals.• Build and maintain strong relationships with external stakeholders, partners, and customers.• Support internal teams in refining communication strategies and brand identity.• Manage multi-channel marketing campaigns and evaluate their impact.• Champion Rochdale Town Hall’s heritage and future ambitions through compelling storytelling.• Use data and analytics to inform campaign decisions and audience insights.• Collaborate with colleagues and partners to deliver integrated campaigns and events.• Drive awareness and participation in Rochdale Town Hall’s cultural and civic programmes••
EDUCATION
CIM | The Chartered Institute of Marketing
CIM Level 4 Certificate in Professional Marketing, Marketing
Sheffield Hallam University
Bachelor’s Degree, Journalism
CIM | The Chartered Institute of Marketing
Level 6 Diploma in Professional Marketing, Level 6 Diploma in Professional Marketing
The Manchester City College
National Diploma in Media, TV & Film, Communication and Media Studies
SKILLS
ABOUT SIOBHAN B.
Marketing & Audience Development Manager at Rochdale Town Hall, with a proven track record in delivering comprehensive marketing solutions.I’m passionate about creating and implementing strategies that drive brand awareness, community engagement, and audience growth. My expertise spans impactful multi-channel campaigns; including social media, email marketing, GoogleAds, copywriting, graphic design, and content creation.I thrive in fast-paced environments, crafting engaging, informative content that resonates with diverse audiences. I build strong relationships with external customers to guide them through their customer journey and support internal teams in refining their communication strategies and brand identity.At Rochdale Town Hall, I’m dedicated to championing its heritage and future as a cultural, events and civic hub. I’m committed to connecting with local and regional communities, amplifying its brand story, and ensuring it remains a vibrant centre for everyone to enjoy.
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