Siobhan Canavan
Founder Researcher @Nosy About Humans
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WORK HISTORY
Founder Researcher @Nosy About Humans
An independent qualitative research consultancy on a mission to make research more human.I work across three modes: embedded within agencies, as part of specialist research collectives, and direct to client. However you need me, full end-to-end project ownership, or an extra pair of expert hands at any stage — design, moderation, analysis, reporting. I slot in where it\'s useful and get out of the way when it\'s not.Specialist areas: ethnography, online communities, depth interviews, futures and trend research, sensitive and complex subject matter.Clients have included: AA · IKEA · Meta · Nike · NHS · AstraZeneca · NatWest · FSA · UK Government · Action Aid · Make-A-Wish · CALM · PDSA · The King\'s Trust · Autodesk · EE · Allica Bank · St Monica Trust · Impact on Urban Health · Southwark & Lambeth CC · Surrey CC · Norfolk Wildlife Trust · Bude Climate Partnership
EDUCATION
University of South Wales
BA, Documentary Photography
thePower
Master of Business Administration - MBA
CNM College of Naturopathic Medicine
Naturopathic Nutrition, Nutrition Sciences
Vinyasa Yoga School
Yoga Teacher Training 200 Hours, Yoga Teacher Training/Yoga Therapy
ABOUT SIOBHAN CANAVAN
I help brands understand humans, properly. Not just what they say, but what they actually do, feel and mean.For over a decade, I\'ve been getting people to open up about the things they don\'t usually talk about: debt, sex, grief, food insecurity, care, money, ageing, identity. I design and run qualitative research that goes where surveys can\'t, whether that be in-home, online, global or intimate.Through Nosy About Humans, I work with agencies, brands and third sector organisations as an embedded research partner — from proposal through to debrief. I\'ve worked in over 30 countries with clients including IKEA, Meta, Nike, the NHS, MARS, EOM, ASOS, AstraZeneca, NatWest, the FSA, Unilever and P&G among many others.My sweet spot is qualitative work with a human edge: ethnography (online and in-home), depth interviews, communities, focus groups and future scoping. I\'m particularly experienced in sensitive and complex subject matter, the topics that require skill and care to explore well.Alongside my research practice, I\'m a qualified Naturopathic Nutritionist with a specialism in skin. I spend a lot of time thinking about the body from the inside out. It turns out understanding human behaviour and understanding human health aren\'t all that different.If you need someone to get under the skin of a problem (literally or otherwise), let\'s talk.
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