Sinku Kumar

Digital Marketing Manager @Toffee Pvt Ltd - Digital Marketing And Software Solutions

Noida, IN

KEY SKILLS• Creative & Campaign Execution: Content writing, Canva, A/B testing, video scripts, WhatsApp creatives, brand storytelling• Digital Channels: Google Ads, Meta Ads, LinkedIn Ads, YouTube, Email, WhatsApp, Programmatic• Analytics & CRO: GA4, GTM, Looker Studio, Hotjar, Microsoft Clarity, Funnel Analysis, Conversion Optimization• Tools & Platforms: Meta Business Suite, Hootsuite, Buffer, HubSpot, LeadSquared, Shopify, MailchimpMarketing Strategy: SEO, SEM, PPC, CRM Strategy, Community Management (ORM), eCommerce partnerships• Soft Skills: Strategic planning, cross-functional collaboration, stakeholder communication, performance trackingTechnical Implementation & Reporting• Advanced implementation and management of tracking tools like Google Tag Manager and Google Analytics 4 for precise website event tracking and goal conversions.• Built custom, automated dashboards in Google Looker Studio for real-time performance visualization.• Proficient with data analytics tools such as Power BI, mix panel, and HubSpot CRM to extract actionable insights.• Designed and analyzed advanced funnels, audience segmentation, and behavior flows to enhance optimization strategies.• Delivered accurate campaign measurement frameworks across digital platforms to support • strategic marketing decisions. • Implemented GA4 Enhanced eCommerce and scroll-depth tracking via GTM for detailed user behaviour analysis. Integrated Meta Conversion API and server-side tracking to improve attribution accuracy post-iOS 14.• Developed multi-touch attribution models and cross-domain tracking to map complete customer journeys.

B.N. College, Bhagalpur

12

Delhi College of Technology & Management (DCTM)

Bachelor of Technology (B.Tech.)