Ranjana Singh
Digital Marketing Manager @Toyo Connectors & Cables
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WORK HISTORY
Digital Marketing Manager @Toyo Connectors & Cables
Proficient in Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketingtools• Strong understanding of SEO best practices and techniques• Experience with content management systems (e.g, WordPress) and email marketing platforms(e.g, Mailchimp)• Excellent analytical skills with the ability to interpret data and draw actionable insights• Effective communication and collaboration skills, with a demonstrated ability to work in crossfunctional teamsResponsible for all social media and e-commerce marketing go Online media marketing forTOYO brands and products• Optimising the meta-data of the website with accurate keywords for SEO• Planning social media campaigns, complete market research to target stake holders andcompetitor’s market• Managing the backend of magento, e-commerce site• Managed email marketing, including nurture sequences and list segmentation for reportingand tracking of all email campaigns• Executed A/B testing for email campaigns and identified most successful subject lines, sendtimes and templates to customers• Experienced with the Adobe Suite, MS Office, Salesforce, HubSpot, Email MarketingAutomation Software to create multiple marketing campaigns• Experienced and utilised e-commerce marketing with Google Analytics, Google AdWords,Email Marketing Automation Software, WordPress, Magento• Developed and innovated creative approaches to increase website traffic, leads andmarketing qualified leads (MQLs)• Created and optimized website elements such as landing pages, banner, and anotherelement• Proficient in analytics, marketing data, lead nurturing, email marketing, SEO/SEM, andconversion optimization• Write compelling web content to improve brand reputability and increase organic traffic,and planned and launched successful B2B marketing campaigns
EDUCATION
IPS ACADEMY, Indore
Bachelor's Degree, International Business/Trade/Commerce
Mahavir Digambar Jain High Secondary School
High School
IILM University, Greater Noida
PGDM, Digital Marketing Management & Human Resources
Sindhu Higher Secondary
secondary school, Business/Commerce, General
SKILLS
ABOUT RANJANA SINGH
Results-driven digital manager with a strong background in overseeing digital initiatives and driving online growth for businesses. Proficient in developing and executing digital strategies, managing cross-functional teams, and optimizing online presence. Experienced in leveraging data and analytics to make informed decisions and achieve business objectives. Committed to staying at the forefront of digital trends and technologies. Key Skills:• Digital Strategy: Expertise in developing and implementing digital strategies aligned with organizational goals.• Team Leadership: Proven ability to lead and mentor cross-functional teams, ensuring collaboration and successful project execution.• Data Analytics: Strong analytical skills for monitoring digital performance, tracking KPIs, and making data-driven decisions.• Digital Advertising: Proficient in managing online advertising campaigns, including PPC, display, and social media advertising.• SEO and SEM: Experience in optimizing websites for search engines and managing paid search campaigns.• Content Management: Skilled in overseeing content creation and distribution strategies to engage audiences and drive conversions.• E-commerce: Familiarity with e-commerce platforms and strategies for driving online sales.Digital Manager• Developed and executed a comprehensive digital strategy that resulted in a 50% increase in online sales within one year.• Led a team of digital specialists and coordinated cross-functional efforts to improve website performance and user experience.• Implemented SEO best practices, leading to a 30% increase in organic search traffic and improved search engine rankings.Digital Marketing Lead• Managed digital marketing campaigns for multiple clients, exceeding client goals and expectations.• Oversaw the creation of engaging content, including blog posts, social media updates, and email marketing campaigns.• Conducted regular data analysis and reporting, optimizing digital strategies based on performance insights.Interests:• Staying updated with the latest digital marketing and technology trends.• Attending industry conferences and networking events.• Mentoring and coaching digital marketing professionals.Feel free to customize this digital manager profile with your specific experiences, skills, and achievements to create a compelling resume tailored to your background and career g••••••••@gmail.com
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