Rashi Singh
Senior Marketing Manager, Customer Strategy & Go-to-market @Hays
Signup · Get unlimited contacts
WORK HISTORY
Senior Marketing Manager, Customer Strategy & Go-to-market @Hays
London, GB
End-to-End GTM Leadership: Defined launch strategy, value proposition, messaging, and multi-channel activation plans for flagship SaaS-based workforce solutions, driving £10.5M+ in new revenue and expanding adoption among enterprise clients.ABM & Sales Enablement: Designed and executed persona-driven account-based programs across EMEA markets, boosting enterprise engagement by 35% and increasing revenue by 20%. Created sales enablement assets tailored to buyer journey stages to accelerate deal velocity.C-Level Engagement: Partnered with sales to deliver senior executive events, including a flagship roundtable that contributed to a £6M contract pipeline.Product Promotion for Revenue Growth: Championed and promoted Hays’ services to targeted enterprise accounts, driving a 22% uplift in service adoption and contributing to multi-million-pound organisational revenue growth.
EDUCATION
University of Leeds
Master of Business Administration - MBA
MICA | The School of Ideas
Post Graduate Certificate, Managing Brands and Marketing Communication
Delhi University
English (Hons)
ABOUT RASHI SINGH
I\'m a results-driven marketing professional with over 10 years of experience in multi-channel marketing, brand management, and growth strategies across B2B and B2C sectors. I\'ve collaborated closely with industry leaders like McCann and Nielsen to deliver award-winning campaigns, earning multiple Effie Awards for Interactive Marketing, Corporate Advertising, and Online Ordering. I hold an MBA with a distinction, specialising in marketing, strategy, design thinking, and innovation, which complements my hands-on experience in delivering impactful campaigns and driving business growth.From crafting campaigns that re-engaged dormant users to driving £1.5M in revenue for each project through data-driven insights, my expertise spans GTM execution, lifecycle marketing, and customer-centric innovation. I thrive on turning complex challenges into actionable strategies, enhancing product positioning, and delivering marketing initiatives that resonate deeply with customers.Specialties:Multi-Channel Marketing (Digital, Offline, CRM)Campaign Management & OptimizationProduct Development & Market StrategyConsumer Insights & Data-Driven SolutionsTeam Leadership & Cross-Functional CollaborationLet’s connect to share ideas!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.