Simrit Sidhu
CEO Founder @Drastic Drinks
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WORK HISTORY
CEO Founder @Drastic Drinks
ON, CA
Founder and CEO of a functional beverage startup focused on bold flavour and functional ingredients. I lead product development, regulatory strategy, brand building, and team operations to prepare the company for market launch.• Led regulatory strategy and submissions to Health Canada for product approval, navigating complex compliance requirements.• Spearheaded product development and packaging innovation, prioritizing sustainability by transitioning to glass bottles.• Oversaw brand development, marketing strategy, and digital presence, including web design, storytelling, and community engagement.• Managed and mentored a 20-person team of student interns through partnerships with universities and colleges, providing career-building mentorship while driving key business functions.• Built strategic partnerships with academic institutions, vendors, and marketing professionals to scale operations and prepare for market entry.
EDUCATION
Cornell University
Master of Engineering
BrainStation
Diploma
University of Guelph
Bachelor of Engineering (B.Eng.)
University of Toronto
Certificate
University of Toronto
Project Management
ABOUT SIMRIT SIDHU
As an Engineering leader with a multidisciplinary background and a dedication for…
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