Simon H.
Chief Marketing Officer @Ibl Ltd
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WORK HISTORY
Chief Marketing Officer @Ibl Ltd
Auckland, NZ
Strategic Vision: Develop, implement & review a comprehensive omnichannel marketing strategy to drive brand awareness, market penetration & sales.Performance Metrics: Establish KPIs to measure the effectiveness of marketing campaigns, adjusting strategies accordingly.Market Research: Conduct competitive market trend analyses in the global healthcare sector.Brand Development: Establish & manage the brand identity portfolio, ensuring alignment with company values & mission.Digital Marketing: Lead digital marketing initiatives across ecommerce, social media, content marketing, & SEO to enhance online presence, engagement, sales & loyalty.Partnerships: Foster relationships with healthcare professionals, leading academics, & organizations to investigate NPD collaborations & enhance visibility.Budget Management: Oversee the marketing budget, ensuring effective allocation of resources to maximize short, medium, & long-term ROI.Team Leadership: Build & mentor a high-performing marketing & research team, cultivating a culture of accountability, creativity, & teamwork.Compliance Awareness: Ensure all activities comply with healthcare regulations & ethical standards.
EDUCATION
Wednesbury College
Dip. Marketing
University of Leicester
B.A. (Hons)
Henley Business School
Diploma
SKILLS
ABOUT SIMON H.
Simon Hathway is a highly successful marketing strategist adept at budgeting and planning involving proactive stakeholder, customer, and staff presentations. He has worked in senior marketing roles within global, premium household name brand companies, managing international cross-functional project teams to agreed business objectives, budgets, briefs, and delivery timetables. His experience covers a wide gamut, including briefing, managing to execution, and the evaluation of integrated: TV ads, radio, press, digital (web design, eCommerce, SEO, SEM, social media ads, digital print, and eDM), exhibitions, conferences, lifestyle photoshoots,(D)OOH, sponsorship, and loyalty programs. Plus comprehensive retail expertise, inc. ROI analytics, development of instore displays, merchandising, packaging, pricing, promotions, POS, consumer collateral, sales training, and presentations. He’s also briefed and overseen ad-hoc and continuous qualitative and quantitative research, including ROI and detailed post-campaign analyses. Simon has recruited, briefed, and managed advertising, sales promotion, internal studios, and PR agencies. He also has 20+ years of personnel recruitment, management, and development experience. 3rd party collaborations and licensing partnerships he’s worked on include: Unilever, Reckitt Benckiser, UNICEF, Nickelodeon, Henson, Disney, Warner Bros, Gore-Tex, Philippe Starck, Lulu Guinness, Kate Spade, and Burberry. In his downtime, he and his partner hike, bike, and canoe around wondrous Aotearoa, New Zealand. SOFTWARE: Microsoft Office 365, Power B.I, Teams, Salesforce, Workfront, Google: GA, Ads, GTM, GMC, Meta: Facebook & Instagram Ads, Pinterest Ads, WordPress, Sprinklr, Slack
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