Simone McKenzie

Brand Strategist Creative Director @Rise Brand & Design

Toronto, CA

Co-founded and co-created a 7-figure branding and creative agency that serves multinationalB2B technology businesses. • Drove the development of brand-level and product-level strategies, campaigns, andcreative for a variety of client portfolios, including SES, ST Engineering iDirect, Elsevier,and RBC.• Worked closely with senior executives for input on strategy, to build and guide presentations,and to write letters to presidents of countries and the most senior officials in internationalorganizations.• Oversaw the creation of all content, ensuring it aligned to the intended story and format, brandguidelines, and highest standards of quality for writing and design.• Managed a mixed team of in-house creatives and project managers, together with externalfreelancers and agency partners to develop and launch brand platforms, branded events, andmarketing communications collateral of all types.• Day-to-day business management and client support, including crisis and issuemanagement.