Simone Gambardella
Digital Marketing Specialist @Anima Holding
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WORK HISTORY
Digital Marketing Specialist @Anima Holding
Milan, IT
Web & Digital:• Coordination of the development of new digital tools with external technical suppliers, respecting timelines and objectives.• Updating website content.• Supervision of the development of digital tools to support the sales network and end customers.• Development of strategies to increase traffic on company websites, improving organic rankings and implementing paid media.• Planning and execution of digital marketing strategies to increase online visibility, focusing on SEO, SEM, and email marketing.• Collaboration with internal teams and agencies to develop innovative digital projects, improving user experience.• Use of major Digital Analytics tools (Google Analytics, GTM, Plausible Analytics).• Digital tracking reporting for all group websites.ADV:• Development, planning, and analysis of digital marketing campaigns (SEO and PPC - LinkedIn Campaign Manager, Google Ads).• Coordination with external agencies for the production of digital and print materials for dedicated communication campaigns.Collaboration and Communication:• Management of relationships with suppliers and external partners for the execution of digital campaigns and projects.
EDUCATION
University of Turin
Bachelor's Degree
Universitat Ramon Llull
University Extension Diploma
Liceo G.Giolitti - G.B.Gandino di Bra (CN)
Second degree education certificate
University of Turin
Master's degree
New Zealand Language Centres
Intensive General English Course including English for Business Purposes
dot Academy
Web Marketing Specialist
SKILLS
ABOUT SIMONE GAMBARDELLA
Over 5 years of experience in coordinating web projects, analyzing digital data and managing advertising campaigns. I specialise in web analytics, tracking and optimising digital performance, and have gained a solid mastery of tools such as Google Analytics (UA and 4), Plausible Analytics, Google Tag Manager, and consent management platforms (Iubenda). I work closely with internal stakeholders, suppliers, and technical teams to implement data-driven strategies, create custom dashboards, and support business decisions. I have an analytical approach focused on continuous improvement, combined with excellent interpersonal and time management skills. I am currently looking for a dynamic environment where I can contribute my analytical and strategic skills to the development of high-impact digital projects.
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