Simone Zhong
Marketing Coordinator @Strata Engineering Inc
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WORK HISTORY
Marketing Coordinator @Strata Engineering Inc
Burnaby, BC, CA
Revitalized company LinkedIn presence, increasing engagement rate by 62% and growing followers by 7.8% in one month.• Executed high-impact email campaigns with a 65% click-through rate (CTR) and converting them success into sales opportunities, scheduling 45% of qualified sales presentations—bridging marketing efforts with revenue generation.• Developed marketing collateral including service introduction posters, sales presentation decks, and client-facing materials to enhance brand messaging and support business development efforts.• Created internal marketing resources such as employee handbooks, training manuals, and onboarding materials to standardize processes and improve team efficiency.• Led and oversaw the company website redesign, collaborating with an external designer and photographer to ensure a modern, visually cohesive platform that reflects the brand’s identity and enhances user experience.
EDUCATION
Beedie School of Business at Simon Fraser University
Bachelor of Business Administration - BBA
Beedie School of Business at Simon Fraser University
Certificate
ABOUT SIMONE ZHONG
3+ years’ experience in customer service and 2+ years’ experience in digital marketing, driven by the passion for the field. • Proficient in graphic design platforms (e.g, Canva), video editing tools (e.g, CapCut), analytics tools (e.g, R studio, GA4, MySQL), website creation tools (e.g, WordPress) and Microsoft Office (e.g, Excel). • Ability to communicate with people from diverse backgrounds with strong fluency in English, Mandarin, and Cantonese.
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