Simon Baty
Advertising Effectiveness Insights Specialist @Bloomberg Media
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WORK HISTORY
Advertising Effectiveness Insights Specialist @Bloomberg Media
London, GB
Effectiveness insights lead for EMEA. Bloomberg campaigns range from private programmatic to multi-country and multi-platform, including linear and streaming TV, digital, video and audio. I ensure that measurement goes beyond campaign performance to generate learnings that help articulate the benefits of advertising products and guide the future activity of advertising partners.
EDUCATION
University of Cambridge
BA, Economics, Social & Political Sciences
ABOUT SIMON BATY
Senior insights executive with 25+ years experience at leading research agencies and client organisations. My career has traced a path from market research to insights and sales narratives. I have particular strengths in media measurement and advertising effectiveness within a broad skill set that encompasses brand and performance marketing and both B2C and B2B. I am a versatile team leader with a track record of building and up-levelling insights functions. Commercially and business solution-focused, I have clear and engaging C-level communication skills with the ability to simplify complex issues. I enjoy collaborating with stakeholders across a range of business functions. Career highlights include- Lead role in driving digital transformation at JPIMedia (now NationalWorld), powering the commercial organisation with brand lift research data and an insight-driven sales narrative - Shortlisted for Media Research Group and Association of Online Publishers awards in 2020 - Research lead in the creation of world-class cross-media measurement solution ‘EMMA’ at NewsMediaWorks in Australia Expertise includes: Advertising effectiveness, Media measurement, Sales and marketing narratives, Brand strategy, Value proposition development, Quantitative research, Qualitative research, Team leadership, Cross-functional collaboration, Transformation, B2B, B2C
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