Simona Lippi
Marketing Director @Axeltech
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WORK HISTORY
Marketing Director @Axeltech
Bologna, IT
Leading global marketing strategy for a B2B broadcast technology company across 20+ international markets. Rebuilt the brand narrative, directed digital transformation, and integrated AI tools across commercial workflows.+20% organic traffic growth and top-5 SEO rankings for 6 key products (2025)+20% growth in retention, CLV, and recurring revenue following CRM implementation (2024)+15% new organic leads through client advocacy programme 50% event marketing cost optimisation with sustained international brand presence
EDUCATION
SKEMA Business School
Global Executive MBA
E.N.F.A.P. - Ente per la Formazione e l'Addestramento Professionale
Project Management for Artistic & Cultural Events, Project Management
Alma Mater Studiorum – Università di Bologna
Laurea specialistica, Master’s degree in Contemporary History
Alma Mater Studiorum – Università di Bologna
Laurea Triennale, Bachelor’s degree in History & Culture of the Far and Middle East
SKILLS
ABOUT SIMONA LIPPI
Twelve years across B2B technology and international markets have taught me that the most effective commercial leaders are also the best communicators. I have owned sales targets across Latin America, North America, and Asia-Pacific while simultaneously directing brand strategy, CRM implementation, and the commercial programmes that drive revenue and people growth.I thrive in the team dimension: designing the frameworks, coaching conversations, and capability programmes that turn a sales team into a strategic one. I led a commercial development programme across ~100 field specialists in Italy and Spain. I built partner networks across 12+ countries by understanding each market on its own terms, not by replicating a model, but by listening first.I am completing a Global Executive MBA at SKEMA Business School (Paris · Raleigh · Suzhou · Belo Horizonte) with a capstone on the link between trust, inclusive leadership, and storytelling. I believe that how a company tells its story — internally and externally — determines whether strategy becomes action or stays on a slide deck.I also serve on the RISE – Women in Broadcast – Europe Advisory Board, working to create space for more women in tech and business. Because diverse teams consistently outperform, and that is not a values statement, it is an observable pattern.Outside of work: books on rocks near the sea, new wines, and conversations with people whose experiences are nothing like mine.
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