Simona Biancalana

Global Marketing & Communication Manager @Xerjoff Group S.p.A.

Turin, IT

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Feb 2024 — Present

Global Marketing & Communication Manager @Xerjoff Group S.p.A.

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Turin, IT

brand strategy, ATL & BTL communication, events & sponsorship WW- B2C and digital activations- Adv campaigns & organic channels coordination

EDUCATION

2005 — 2006

Università di Siena

Master, Communication

1997 — 2003

Università di Siena

Communication sciences, Marketing, media and broadcasting

2006 — 2010

Università degli studi Roma TRE

PhD, Cinema and mass media

SKILLS

Video ProductionMarketing OnlineInformation ArchitectureOnline AdvertisingOnline MarketingNew MediaCopywritingStrategic CommunicationsDigital MediaMarket ResearchMarketingMarketing StrategySocial Media MarketingTelevisionEvent PlanningInteractive AdvertisingSocial MediaBroadcastWritingDigital StorytellingDigital MarketingInteraction DesignEvent ManagementDigital StrategyEditorialSocial NetworkingEntertainmentAdvertisingMarketing Communications

ABOUT SIMONA BIANCALANA

Specialties: omnichannel & digital strategy, e-commerce, ux, content management, cro, digital advertising, branded contents, copywriting, cross media entertainment, events, digital storytelling, interactive formats, social media marketing, experience marketing, Salesforce, Hybris, Magnolia

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