Simon Wright
Marketing Director @Optimas International
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WORK HISTORY
Marketing Director @Optimas International
GB
Devise and implement the International Growth Strategy. • Lead international marketing campaigns across EMEA and APAC, driving growth and brand awareness for Optimas Solutions.• Develop and execute multi-channel strategies to reach target markets and increase market share.• Implement data-driven marketing initiatives to optimise ROI and drive revenue growth.• Collaborate with cross-functional teams to ensure alignment and success in achieving marketing objectives.• Internal and External Communications, PR and steakeholder engagement.• M&A Communications Planning and Delivery• Carve-out new company launch
SKILLS
ABOUT SIMON WRIGHT
I am an accomplished Marketing and Communications Director with extensive international experience leading strategic growth across the UK, Europe, APAC, and manufacturing divisions. Reporting directly to executive leadership, including the CEO and in-country leaders, I build and deliver comprehensive marketing and communications strategies that drive business expansion and brand visibility in complex, multi-cultural environments.An experienced B2B and B2C sales, marketing, and relationship management professional, I bring a varied industry background spanning finance, automotive aftermarket, and OEM manufacturing across diverse market sectors. I have a strong track record in implementing multi-channel projects that promote brands and enhance business growth through effective sales, consumer, and corporate engagement.My expertise spans full channel ownership, including digital, print, and events and sales enablement programs that equip diverse regional sales teams with effective tools and messaging, resulting in measurable pipeline opportunities. I lead all internal and external communications, enhancing stakeholder engagement, and orchestrate biannual international sales meetings across different countries to align leadership and business priorities.With a robust track record of delivering monthly executive reports on KPIs and strategic recommendations, I act as a trusted advisor to the executive team and CEO, transforming marketing challenges into growth opportunities. I thrive in cross-unit collaboration environments and am passionate about driving measurable business impact through integrated, multi-regional marketing leadership.
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