Simon Briquet-Loggia
Chief Marketing Officer @Smiirl
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WORK HISTORY
Chief Marketing Officer @Smiirl
Paris, FR
Leading marketing for a globally adopted B2B product, with strong traction across the US, Europe, and other key international markets.Key highlights:• Led global marketing strategy across brand, acquisition, conversion, CRM, and product marketing.• Drove international growth through sharp positioning and performance-driven execution.• Hybrid profile at the crossroads of marketing, tech, and data, bridging strategy and implementation.• Collaborated cross-functionally with product, tech, and sales teams to deliver high-impact initiatives.
EDUCATION
Stanford Continuing Studies
Fundamentals of Project Management
ECS (European Communication School)
Master en communication digitale, Communication, marketing
Lycée Jean Lurçat
BTS Communication
SKILLS
ABOUT SIMON BRIQUET-LOGGIA
CMO at Smiirl since 2016, I lead global marketing for a connected B2B product used by over businesses — from local shops to global brands. I drive growth across the US, Europe, and beyond through a unique blend of brand storytelling, performance marketing, and product-driven strategy. I have a hybrid mindset: part strategist, part builder. I craft marketing engines, connect the dots between data and emotion, and obsess over every friction point in the journey. My academic path (Master’s in Digital Marketing, Stanford Project Management cert.) is matched by 10+ years of hands-on experience building scalable systems, teams, and growth playbooks from scratch. Alongside marketing, I’m deeply curious about tech, cybersecurity, and OSINT fields where I’ve explored, experimented, and even built side projects to blend storytelling with security awareness. Outside of work, I’m a leather crafter, sourdough nerd, self-taught coder, and avid traveler — with 23 countries explored, a pizza dough that takes 12 hours to rise, and a golf swing in progress since age 6. Let’s talk about marketing, product, growth, cyber, or whatever lights you up. I’m always up for learning something new or sharing a slice.
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