Simi Ogunjobi
Digital Marketing Executive @Hitachi Solutions UK
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WORK HISTORY
Digital Marketing Executive @Hitachi Solutions UK
Lead the UK LinkedIn content strategy and, since joining, grew the audience from 19.7K to 28K, increasing engagement and brand visibility.Support digital strategy for commercial and public sector campaigns, combining organic and paid LinkedIn activity to generate high-quality leads.Create content across LinkedIn, YouTube and the UK website to improve consistency, relevance and message clarity.Produce written and video case studies highlighting client outcomes, including work with British Heart Foundation, END Clothing and Warwickshire County Council.Support the execution of tailored B2B marketing events, managing digital promotion to generate registrations and qualified leads.Work closely with sales, delivery teams and partners on pipeline-focused campaigns.Report on campaign and social performance, using insights to inform ongoing optimisation.Train 30+ colleagues on LinkedIn optimisation and chair bi-weekly European social media alignment sessions.
EDUCATION
University of Kent
Undergraduate, Marketing
Watford Grammar School For Girls
Sixth form, English literature / Fine art / Sociology
Ashlyns School
Secondary school
ABOUT SIMI OGUNJOBI
I’m a B2B Digital Marketing Executive with hands-on experience in LinkedIn, content creation, and running campaigns tailored for both commercial and public sector audiences. I\'m truly passionate about connecting with people through meaningful messaging and personalised campaigns that resonate. At Hitachi Solutions, I primarily focus on LinkedIn-led marketing, encompassing content planning and execution, paid campaigns, events, and performance reporting. I’ve helped grow our LinkedIn audience from 19.7K to 28K, improved engagement, and worked on content that supports both brand visibility and lead generation.A big part of my role is turning complex work into clear, relevant stories. This includes producing written and video case studies with clients such as the British Heart Foundation, END Clothing, and Warwickshire County Council, and working closely with key stakeholders across sales, delivery, and client partners on wider campaigns.I’ve also supported internal enablement, including training colleagues on LinkedIn best practices and helping align social activity across European markets.Earlier in my career, I gained brand-side experience at The Walt Disney Company, working on large-scale global EMEA campaigns, budget management and post-campaign analysis.I’m keen to continue developing in a digital marketing/brand campaign role where I can build on my strengths in content, social and campaign execution, and be part of work that has a clear purpose and impact.
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