Simar Singh

Digital Marketing Specialist @Digital 6ix

Collingwood, ON, CA

Formulate comprehensive digital marketing strategies aligned with business goals, identify target audiences, market trends, competitive landscapes etc. Outline clear objectives and key performance indicators (KPIs) for campaigns.• Developing a strong keyword strategy for improving search engine optimization (SEO) and pay-per-click (PPC) advertising.• Create and manage PPC campaigns (Google Ads, social media ads, etc.), adjust ad budgets, bids, and targeting for optimal results. Analyze ads performance and provide recommendations for improvement.• Using Marketing tools such as SEMrush, Moz.com, Google Search Console, Ahrefs etc to gather comprehensive insights and optimize the marketing strategies effectively.• Develop and execute social media strategies to increase brand awareness and engagement. Monitor social media channels, respond to comments, and interact with the audience.• Track and analyze key metrics using tools like Google Analytics, social media insights, and marketing automation platforms. Generate regular reports on campaign performance, highlighting successes and areas for improvement.•Allocate and manage budgets effectively across various digital marketing initiatives. Monitor spending and adjust strategies to maximize ROI.• Stay informed about industry trends, new technologies, and digital marketing best practices.