Silvina Baldermann

Manager, Hispanic Market Creative & Broadcast Production @Macy's Retail Holdings, Inc.

Lead all Spanish-language communications and creative for Macy’s Hispanic consumer segment.• Ensure delivery of strategic messaging across digital, TV, radio, in-store, and social platforms.• Serve as subject matter expert for cultural adaptation, ensuring brand integrity and resonance in all consumer-facing assets.• Collaborate with marketing, production, merchandising, legal, and external partners and agencies to shape multicultural initiatives.• Manage casting, voice-over direction, vendor relations, and quality control across touchpoints.