Silviana Nastiti Putri
Social Media Sr Specialist @Home Credit Indonesia
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WORK HISTORY
Social Media Sr Specialist @Home Credit Indonesia
I lead organic-first social media strategies with a strong focus on growth, efficiency, and brand reputation. Key contributions- Increased brand Share of Voice to 7.9%(158% of KPI) across social and digital platforms.Built end-to-end organic content strategy, driving a 3% engagement rate and sustained awareness growth- Delivered 10K+ organic YouTube views on Day 1 for a major promo launch- Drove organic lead generation via TikTok Live, supporting app installs and first-funnel customer journeys- Reduced negative sentiment by 27.6% through proactive community management and positive-content initiatives- Led crisis monitoring and response, working closely with PR and Customer Care teams- Created organic social activations using Sales Agents as cost-efficient alternatives to KOLs- Collaborated with in-house teams and agencies to produce content from raw materials while maintaining brand alignment- Supported large-scale O2O and partner events (Jakarta Fair, Financial Literacy #DoITCERDAS), achieving up to 3x target reach and submissions.
EDUCATION
Universitas Pembangunan Nasional Veteran Yogyakarta
Bachelor's degree
Universitas Gadjah Mada (UGM)
Master of Business Administration - MBA
SMA Al Kautsar
Lampung
ABOUT SILVIANA NASTITI PUTRI
Senior Social Media Specialist focused on organic growth, strong brand presence, and meaningful engagement. Experienced in scaling Share of Voice, managing online reputation, and delivering high-impact campaigns through collaborative, data-driven strategies. Curious by nature, detail-oriented by practice, and always excited about building brands in smarter, more efficient ways. Let’s connect!
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