Silvia Castegnaro
Marketing Manager @SynBalance Probiotics - Società Benefit
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WORK HISTORY
Marketing Manager @SynBalance Probiotics - Società Benefit
Origgio, IT
EDUCATION
Liceo Scientifico
Diploma
Product Heroes
Master, Product Management
Università degli Studi di Milano-Bicocca
Laurea Magistrale LM, Biotecnologie industriali
Università degli Studi di Milano-Bicocca
Laurea triennale, Biotecnologie
ABOUT SILVIA CASTEGNARO
Product managers with 2+ year of experience as responsible for the success of specific product line. A powerful capability to make strategic decisions based on market and competitor analyses, creating active roadmap to guide a product from conception through design and release. Always bridging the gap among the different departments involved in successful actions for the go-to-market, including R&D, manufacturing, marketing, sales, and customer support. Actively aimed at reaching consumers\' needs while looking at the market growth share and success.Main activities:• Understanding and representing user needs.• Monitoring the market and developing competitive analyses.• Aligning stakeholders around the product development. • Prioritizing product features and capabilities.• Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans
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