Silvia Andrenelli
Marketing & Communications Manager @Egan Italy
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WORK HISTORY
Marketing & Communications Manager @Egan Italy
EDUCATION
Università degli Studi di Urbino Carlo Bo
Lingua e Cultura per l'impresa, Languages & Economics
Università Cattolica del Sacro Cuore
International Management, Business, Management, Marketing, and Related Support Services
SDA Bocconi
“Trade Marketing and Category Management” Executive Class, Marketing
Università Cattolica del Sacro Cuore
International Management
SKILLS
ABOUT SILVIA ANDRENELLI
With over 3 years as Corporate Brand Manager at arena Water Instinct, contributed to the alignment of CSR brand projects with company strategy, directing budgets and fostering partnerships with NGOs and associations. Led sustainability reporting by tracking KPIs and supported the Go-to-Market process through cross-functional collaboration with Product and Marketing teams. Leveraging extensive experience across consumer and trade marketing roles, coordinated global marketing campaigns and prepared sell-in/sell-out decks to enhance sales team alignment. Committed to delivering impactful CSR initiatives, including a notable collaboration with Healthy Seas to address marine pollution while promoting sustainability awareness.
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