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Silvia Aguiar
Global Media and Digital Marketing Strategy - International Expansion @Natura
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WORK HISTORY
Global Media and Digital Marketing Strategy - International Expansion @Natura
São Paulo, BR
Responsible for strategic media plans for 3 international operations. Malaysia, United States, and Europe (France, Germany, UK, Spain, Portugal and Italy)Responsible for the strategy, supervision of the execution and performance of Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, Streaming platforms, programmatic and Amazon Media Buyer for e-commerce ( Shopify platform ) and Amazon marketplace - Amazon PPC and DSP campaignsAnalyze campaign performance data to identify areas for optimization and improvement. Real-time performance monitoring with insights and action plans based on data. Track key performance indicators (KPIs) such as ROAS, ROI, CPA, CAC, CTR, CPC, CPL etc Budget management and allocation across channels based on performance and objectives - Awareness and Performance campaigns Market Intelligence and competitors’ analysis. Identification of new market trends and insights and business opportunities in the local landscape. Analysis and negotiation of new tech tools and new partnerships to maximize results and implement innovations. Manage relationships with external vendors responsible for day-to-day campaign managementCollaborate closely with designers and copywriters to conceptualize and develop ad creative that grabs attention, resonates with audiences.Conduct robust A/B tests to refine messaging, visuals, and targeting, ensuring optimal performance. CRO Focus: Experience optimizing landing pages and ad creatives to drive higher conversion rates.Responsible for CRO team management ( Site/ Shopify ) to implement strategies for website optimization to increase user experience, conversion rate and revenue. A/B testing, landing pages optimizations, checkout, copyright, CTA etc
EDUCATION
ESRI - Escola Superior de Relações Internacionais
Certificate
Rutgers University
Mini MBA
FGV - Fundação Getulio Vargas
Graduate Program
Pontifícia Universidade Católica de Minas Gerais
Specialization
Universidade de Sorocaba
Bachelor's degree
ComSchool International
Marketplaces
The City University of New York
Trade
ABOUT SILVIA AGUIAR
Results-driven digital marketing professional with 13+ years of experience driving…
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