Silvana Valencic-Laudato

WORK HISTORY

EDUCATION

ABOUT SILVANA VALENCIC-LAUDATO

Performance-driven and collaborative business leader with 20 years of experience in pricing, category management, and business operations across complex B2B and B2C markets. Recognized for leading large-scale transformations, building high-performing teams, and driving impactful change management. A strategic thinker who leverages data-driven insights to optimize operations, enhance execution, and deliver measurable business results. Brings deep expertise in pricing and commercial strategy across retail and consumer channels, with a passion for developing innovative go-to-market approaches that strengthen competitiveness and accelerate revenue growth.Core CompetenciesTransformation Leadership • Strategic Pricing and Execution • Category and Product Management Strategic Planning • Marketing • Product Development • Process Improvement • Go-to-Market Strategy Communication • Demand Planning • Business Analytics and Reporting • Customer Engagement • Team LeadershipKey Accomplishments • Championed enterprise-wide Pricing Transformation across North America, modernizing pricing operations through SAP/Vendavo integration for 8,500+ customers and SKUs. Delivered a 40% improvement in operational efficiency while building a unified, scalable pricing ecosystem.• Shaped strategic direction for pricing and commercial excellence, aligning cross-functional teams across Sales, Category, IT, and Finance to strengthen governance, enable data-driven decision-making, and improve execution discipline.• Led a high-performing business analytics and category insights team, introducing advanced reporting systems and integrated data tools that improved visibility to key performance drivers and reduced analytical cycle time by 30%.• Drove profitable growth and portfolio optimization through market-back pricing and go-to-market strategies that improved revenue, market competitiveness, and customer compliance across B2B and B2C channels.• Led major portfolio innovation initiatives, delivering over $50M in incremental revenue through new product launches, refined assortment strategy, and market-driven positioning that reinforced brand leadership.• Transformed business planning processes, enhancing forecast accuracy and responsiveness by embedding consumer and market signals into demand planning and operational decision-making.