Silke Engels

Head of Content Planning Content Studio Central Marketing & Communications at here @HERE Technologies

Berlin, DE

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Feb 2019 — Present

Head of Content Planning Content Studio Central Marketing & Communications at here @HERE Technologies

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Berlin, DE

EDUCATION

1991 — 1992

Ritsumeikan University

Scholarship, Japanese, International Relationships

1988 — 1995

University of Tübingen

Master of Business Administration (M.B.A.), International Economics

SKILLS

Go-to-Market StrategyMarket PlanningYouth MarketingPeople ManagementPublic RelationsB2bDirect MarketingMarketing CommunicationsCustomer Lifecycle ManagementCustomer EngagementAdvertisingTelecommunication IndustryEvent PlanningMulti-Channel MarketingCampaign CreationTrade ShowsCreative DirectionMarketing ManagementTeam ManagementGlobal MarketingConsumer BehaviorMarketingDigital MarketingRelationship MarketingCampaignsProduct MarketingPrint Production ProcessBrand AwarenessOnline AdvertisingCustomer InsightMarket ResearchInternational MarketingCrdTelecommunicationsProduct DevelopmentB2b MarketingMobile MarketingCampaign ManagementMedia PlanningBrand Management

ABOUT SILKE ENGELS

Highly-experienced in overal TTL Marketing activities with special consumer journey focus; ATL Media expert from classic to online and social media; professional in campaign creation, adaptation and execution; brand & consumer insight champion; marketing planning & budget responsibility; Team player and team leader. Highly creative, innovative, motivated, target-oriented and flexible.Interested in exploring new marketing areas and developing successful brand strategies as well as bring them to the market(s).

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