Rebecca Burke
Director Product Marketing Platform & Portfolio @HERE Technologies
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WORK HISTORY
Director Product Marketing Platform & Portfolio @HERE Technologies
Chicago, IL, US
Currently, I am leading a small powerhouse team, supporting over 60 product engineers to drive efficient decision-making and scale marketing efforts for a dynamic and innovative product and solution suite.TOP ACHIEVEMENTS SPAN: Ignited revenue gains, leading global product marketing portfolio and go-to-market planning and execution for over 100 products, focusing on product positioning, strategic narratives, and market launches. Achieved increased user adoption and contributed to recurring revenue jump, launching unified map solution for software defined vehicles. Extended lead as #1 platform, outperforming Google and Mapbox and setting benchmark for mapping technology. Directed win/loss analysis to refine strategies, improving messaging across the entire product lifecycle, ensuring customer-centric narratives that resonated with key customers. Established and empowered cross-functional steering committee, rallying senior leaders to align on strategic narratives, product messaging, and marketing initiatives to accelerate innovation and market growth.
EDUCATION
Texas A&M University
Bachelor of Business Administration - BBA, Mays School of Business
Texas Christian University
Master of Business Administration - MBA, Neeley School of Business
SKILLS
ABOUT REBECCA BURKE
An innovative and growth-oriented marketing executive, I thrive at the intersection of strategy, storytelling, and execution, where I am able to transform ideas into game-changing marketing programs. I specialize in driving revenue growth, product adoption, and competitive market positioning across SaaS, B2B, and B2C landscapes. Moreover, I build high-performing marketing engines that fuel pipeline, drive customer engagement, and turn strategies into measurable results.A trusted partner to executive teams, I align marketing with business goals while driving global GTM strategies, shaping product positioning, and scaling demand generation efforts to ensure marketing is a strategic business driver, not just a support function.Over my career trajectory, I have had the privilege of leading first-ever implementations, launching next-generation technologies, and pushing the boundaries of innovation with top global brands. I live in uncharted territory, bringing creativity, courage, and curiosity to every challenge.VALUED EXPERT IN: Driving Growth & Market Leadership Accelerating Product Adoption & Sales Repositioning Brands for Competitive Advantage Building High-Performing, Impact-Driven Teams Masterful Storytelling SNAPSHOT OF ACHIEVEMENT: Led go-to-market planning for a portfolio of over 100 products, fueling revenue growth and reinforcing market dominance over competitors like Google and Mapbox. Launched a unified map solution for software-defined vehicles, driving user adoption and contributing to a recurring revenue gain at HERE Technologies. Transformed FranFund’s brand, elevating it from #2 to #1 in the market, while accelerating revenue by 30% through a comprehensive rebranding effort and website relaunch. Led and scaled global marketing teams for Saber and Mouser Electronics across AMER, APAC, and EMEA, aligning product marketing, demand generation, website and sales enablement for maximum impact.As a leader, I build diverse, high-performing teams that thrive on collaboration, operate with shared goals, and drive execution at scale.Let’s connect!
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