Sidra Zeb

Digital Marketing Lead @Cognitive Media Group Ltd

Manchester, GB

Developed and executed lead generation campaigns by creating valuable gated content(reports, case studies, whitepapers) to attract and engage potential leads.Designed, built, and optimised gated landing pages and forms to capture lead information in exchange for digital assets, resulting in a steady pipeline of qualified leads for the sales team.Implemented automated email marketing workflows that nurtured leads post-download, progressively delivering relevant content to push prospects further down the sales funnel.Collaborated with the sales team to ensure timely handoff of leads for conversion, while continuing to nurture prospects with email campaigns offering additional insights, product demos, or customer success stories. Achieved improvement in lead-to-customer conversion rates by refining email sequences based on customer behaviour and engagement metrics.Regularly monitored and analysed lead generation performance, adjusting form design, content placement, and user experience to boost conversion rates.Improved email open rates through strategic subject line A/B testing, personalised messaging, and optimising send times based on user behaviour and engagement data.Created segmentation strategies based on user activity, demographics, and lifecycle stage to deliver highly targeted and relevant content, leading to more qualified leads and a boost in click-through rates (CTR).Implemented trigger-based emails to send personalised follow-ups based on user actions(or lack thereof), such as reminders for unopened emails, product-specific recommendations, or next-step CTAs.Analysed email performance metrics (open rates, CTRs, conversion rates) to identify trends and optimise content, improving key metrics.Integrated tools like DotDgital, Google Analytics, Hotjar, Zapier with CRM systems to ensure seamless tracking, lead management, and follow-up, resulting in more accurate targeting and improved sales alignment.