Sidney Levy
Design Leadership Amazon Smart Cockpit @Amazon
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WORK HISTORY
Design Leadership Amazon Smart Cockpit @Amazon
Turin, IT
Leading Amazon’s automotive SDV entry, building the team and vision that secured the company’s flagship Stellantis partnership. This project was sunset due to reprioritization.• Defined “North Star” SDV strategy that won Stellantis; Amazon’s largest automotive alliance to date• Achieved best-in-class System Usability Scale (SUS) by anchoring UX on “Recognition over Recall” principle• Built themeable Tokenized Design System (colors, layout, animations) with responsive layouts, accelerating partners delivery 70%• Secured 90% of content partners by architecting zero-code tablet-to-car framework by defining the new OS requirements balancing hardware constraints and driver distraction compliance• Directed white-label Alexa strategy with LLM-driven “Conciseness-First” voice UX for automotive (for current implenetation of our Alexa in car)• Redesigned onboarding as integrated “Digital Key” flow: reduced friction 57%, lifted setup completion from 35% to 85%(for current implementation of Alexa in car)
EDUCATION
Lycée Kléber
Bac C, Mathematics
Santa Monica College
AA, Liberal Art
IMD
MBA, MBA
ArtCenter College of Design
BS, Industrial design ( transportation)
SKILLS
ABOUT SIDNEY LEVY
Executive with 20+ years of global leadership at Amazon, McKinsey, Volvo, and Changan. I unite design vision with business outcomes, driving growth, margin expansion, and platform adoption.Known for thriving in ambiguity, bridging cultures, and inspiring diverse teams, I deliver customer experiences that strengthen both brands and shareholder value. Trusted advisor to CEOs and boards on design-led growth and transformation.Keywords: Chief Design Officer, VP Design, Head of Design, Executive Design Leadership, UX, Service Design, Product Design, Innovation, Digital Transformation, Generative AI, Mobility, Automotive UX, Brand Experience, Customer Experience, Design Thinking, Growth Strategy, Board Advisory
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