Sidney Howell
Creative Director @Color Me Beautiful Inc
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WORK HISTORY
Creative Director @Color Me Beautiful Inc
Spearhead creative direction across four distinct beauty brands, developing visual identities and campaigns that reflect each brand’s unique voice: Color Me Beautiful (Color Analysis), Flori Roberts (WOC-focused beauty), Adrien Arpel (Skincare), and Gale Hayman (Hollywood Glam).• Drive product innovation by conceptualizing and pitching new launches including lip gloss, cream blush, brow gel, and SPF skincare; lead every stage from trend research and sample testing to packaging design and positioning.• Direct content strategy and production for TikTok and YouTube, crafting both short- and long-form video to strengthen brand storytelling, educate consumers, and drive engagement.• Write and manage the brand blog, Color Me University, developing seasonal articles integrated into email campaigns and post-purchase flows to build long-term loyalty and SEO value.• Lead email marketing creative strategy, planning monthly themes, product spotlights, and promotions as well as approve all email design assets.• Manage influencer and UGC collaborations, crafting creative briefs, gifting strategies, and affiliate structures.
EDUCATION
Cuthbertson High School
High School Diploma
University of Tennessee, Knoxville
Master of Science - MS, Marketing
Haslam College of Business at the University of Tennessee
Bachelor of Science in Business Administration, Marketing
ABOUT SIDNEY HOWELL
I recently earned my Master’s in Marketing from the University of Tennessee, Knoxville, and now serve as Creative Director at Color Me Beautiful. I lead brand campaigns, content strategy, and creative direction to bring fresh energy to an iconic beauty brand. My background includes roles in social media, merchandising, consulting, and marketing across industries like tech, recreation, fashion, and nonprofit. Notable experiences include working with YNOT Robotics, Vow’d Weddings, and TN Achieves. As a former Co-President of Women of Haslam, I value inclusive leadership and collaboration. I’m always excited to connect with fellow creatives and marketers!
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