Siddhi Koli Bagdekar

Head Consumer Insights @Croma

Mumbai, IN

Leading the Consumer Insights roadmap and strategy as part of the central Strategy team, enabling data-driven decision-making across merchandising, pricing, marketing, and customer experience* Managing and mentoring a high-performing team of 2, building a scalable and business-embedded insights function* Owning monthly market intelligence (GFK Data) covering market share, value, and volume trends, directly influencing buying and merchandising decisions for onboarding the right brands and SKUs* Driving consistent market tracking enabled identification of priority categories, helping arrest market share erosion and improve competitive positioning* Delivering macro and category-level insights to inform Annual Operating Plan (AOP) and long-term growth strategy, improving planning efficiency* Leading e-commerce price intelligence and competitive benchmarking, enabling optimal pricing and financial offers to drive conversion and value perception* Driving bespoke consumer research initiatives, including deep-dives into customer lapsing behavior (Mumbai); insights translated into action-oriented workshops to address service gaps and define a future-ready service experience* Spearheading consumer journey and purchasing pathway studies to identify key triggers and barriers, forming the foundation for Croma’s revamped proposition strategy* Owning brand tracking and communication effectiveness studies, providing strategic inputs into creative development and media planning* Insights-led festive strategies contributed to increased store footfall, higher conversion rates, and improved search volume

Mumbai Uinversity

Post Graduate Diploma in Apllied Statistics with Softwear, Statistics

Ramnarain Ruia College

B.A., Economics-Statistics

I.E.S Management college & Research center

PGDM, Marketing