Siddharth Dhawan
Marketing & Brand Manager @Activa Clinics Wellness
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WORK HISTORY
Marketing & Brand Manager @Activa Clinics Wellness
Mississauga, ON, CA
Focus: Leadership, team oversight, budget ownership, brand governance, business alignment.• Promoted to lead overall marketing and brand strategy across multiple clinic locations, overseeing digital performance, brand positioning, and revenue-driving initiatives.• Manage internal marketing resources and external agency partners, aligning campaign execution, creative direction, and budget allocation with business growth targets.• Oversee full-funnel marketing ecosystem including paid media, CRM automation, content production, partnerships, and promotional strategy to drive scalable patient acquisition and retention.• Developed and implemented brand governance standards, ensuring consistent messaging, visual identity, and service positioning across all touchpoints.• Partner with clinic leadership on revenue forecasting, campaign planning, and quarterly growth initiatives, integrating marketing performance with operational goals.• Introduced structured incentive programs, sales enablement tools, and patient experience optimization initiatives to increase rebooking rates and lifetime value.
EDUCATION
Guru Gobind Singh Indraprastha University
Master of Business Administration - MBA, Marketing
Delhi University
Bachelor of Commerce - BCom, Business/Commerce, General
ABOUT SIDDHARTH DHAWAN
Growth & Performance Marketing Leader | Full-Funnel Ownership | Multi-Location & Lead-Driven Businesses 6+ years experience | Paid Media • Lifecycle • CRO • Analytics • SEOI build scalable growth systems that turn marketing into measurable revenue.With experience across enterprise retail, e-commerce businesses, and multi-location healthcare brands, I specialize in full-funnel performance strategy, aligning acquisition, conversion, and retention initiatives to drive sustained business growth.Throughout my career, I’ve led cross-functional marketing initiatives that deliver measurable commercial impact:• Achieved enterprise-level ROAS of 12:1–17:1 across national retail partners• Increased e-commerce sales by 135% through omni-channel growth strategy• Generated qualified leads while maintaining CPL 40–55% below industry benchmarks• Scaled website traffic by 300%+ and built high-performing digital funnels across multiple brands• Promoted into leadership roles based on performance impact and revenue contributionMy approach integrates paid media, SEO, digital merchandising, CRM automation, and conversion optimization into unified growth frameworks that drive both efficiency and scale.I have led and mentored marketing team members, managed multi-channel budgets, and partnered closely with Sales, Finance, Product, and Executive Leadership to ensure marketing initiatives directly support business objectives.I thrive in performance-driven environments where marketing is accountable to revenue, profitability, and long-term growth.Core Expertise:Growth Strategy | Performance Marketing | E-Commerce Optimization | Paid Media & ROAS Scaling | Conversion Optimization | Marketing Automation | Cross-Functional Leadership | Budget & Forecast Management
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