Siddharth Rao
Engagement Manager - Customer Success @MoEngage
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WORK HISTORY
Engagement Manager - Customer Success @MoEngage
Bengaluru, IN
Led and coached a high-performing team of Senior CSMs and CSMs, driving individual development through structured feedback, growth plans, and ongoing mentorship to elevate team performance and customer impact. • Built and nurtured trusted partnerships with C-level executives and key stakeholders across a portfolio of $2.5M and 150+ clients, positioning MoEngage as a strategic growth partner. • Spearheaded cross-functional initiatives with Sales, Product, and Marketing to optimize the end-to-end customer journey, resulting in accelerated onboarding, stronger adoption, and increased upsell opportunities. • Developed and executed data-driven customer success strategies, achieving a 15% lift in CSAT scores and sustaining a >98% customer retention rate quarter over quarter. • Facilitated strategic planning sessions with clients, leveraging MoEngage’s personalization and automation features to drive higher campaign engagement and long-term user retention.
EDUCATION
Symbiosis Institute of Business Management, Bengaluru
Master of Business Administration (M.B.A.), Marketing
Lovely Professional University
Bachelor of Technology (B.Tech.), Mechanical Engineering
SKILLS
ABOUT SIDDHARTH RAO
Great customer success doesn’t stop at renewals—it accelerates revenue, retention, and relationships.I’m a CS leader with 7+ years in B2B SaaS, helping PLG and Martech startups turn product usage into business growth. At MoEngage, I lead a high-performing CS team and work directly with C-level execs across Mid-market and SMB segments to drive lifecycle automation, scale adoption, and grow NRR. What I bring to the table:• Turning data into upsell opportunities and expansion wins• Executive stakeholder management that drives long-term value• Mentoring CS talent to become strategic business partners A few wins I’m proud of:• Doubled upsell revenue YoY for key accounts• Enabled clients to scale ROI through engagement strategies• 🧠 Built and led a team of 5+ CSMs focused on retention and growth I regularly share insights on:• Building CS playbooks in PLG companies• Coaching CSMs for impact• Data-driven lifecycle strategies that reduce churn If you’re a SaaS founder, CS leader, or growth-minded CSM, follow me for tactical advice and behind-the-scenes lessons from real customer conversations.
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