Siân Ferry
Marketing Manager @Alexander Battery Technologies
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WORK HISTORY
Marketing Manager @Alexander Battery Technologies
Peterlee, GB
I joined ABT to professionalise the marketing function during an ambitious growth phase. I’ve built a clear structure for CRM and reporting frameworks and documented processes with RACIs, making marketing activity and lead flow fully trackable. This has supported growth in enquiries and MQLs, helped the business define a clearer value proposition, understand its customers better and build stronger demand generation.Alongside this I’ve delivered extensive PR coverage including regional TV, launched a new website, supported international exhibitions and introduced systems to support sales outreach and lead follow-up. I’ve also worked regionally to raise the company’s profile and coached my team to grow their skills and confidence as marketers.
EDUCATION
Cedars Upper School and Community College
GCSE, English Lang. & Lit., Maths, Dual Award Science, French, Textiles, PSR, Geography, Business Studies
Gateshead College
CIM Professional Diploma in Marketing, CIM Professional Diploma in Marketing
Cedars Upper School & Community College
A-Level, English Language, French, Biology, General Studies
University of Sunderland
2:1, Public Relations BA (hons)
Durham Tees Valley Training
CIM Professional Certificate in Marketing, CIM Professional Certificate in Marketing
SKILLS
ABOUT SIÂN FERRY
I’m a Chartered Marketer (CMktr, MCIM) with over 15 years in B2B manufacturing. My recent work has centred on building structure into marketing functions, making activity measurable and ensuring it supports commercial goals.Throughout my career I’ve worked with sales, product and leadership teams to develop and deliver marketing plans that connect with business priorities. A key part of my approach is understanding different customer segments and simplifying complex messages so varied audiences can understand and act on them. Marketing works best when it is a partner across the organisation, and I value cross-functional collaboration.As a manager I focus on helping people build their skills while ensuring the team delivers effectively. I’m now looking to continue developing at senior level and contribute strategically in businesses where marketing is central to improvement and growth.
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