Siahvash Dowlatshahi
Director, Global Content Operations Digital Innovations @Gilead Sciences
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WORK HISTORY
Director, Global Content Operations Digital Innovations @Gilead Sciences
Foster City, CA, US
Responsibilities:• Lead as the Business Process Owner for MLR Content Approvals / Digital Asset Management (DAM) & Modular Content Initiatives• Develop a multi-year product vision, strategy, and roadmap, balancing quick wins and strategic initiatives that deliver organizational value.• Influence across organization boundaries and collaborate across the Global Commercial Strategy & Operations organization to ensure cross-product and cross-functional alignment.• Drive optimal usage of centralized Digital Asset Management capabilities regarding multichannelcustomer engagement and leverage affiliate network to share multichannel practices and lessonslearned.• Own and develop content performance tracking to measure customer experience through customer journeys, and uncover engagement insights and jobs-to-be-done in collaboration with UX research/ local affiliate teams. • Consolidate and analyze data insights to inform Next Best Action roadmap and prioritization.• Collaborate with engineering teams, change management, marketing, local affiliates, finance, other Product Owners, UX/UI, and external vendors to drive successful delivery of requirements, adoption of new Digital Asset Management features and ensure value realization.• Translate organizational and customer needs into product features, user stories, acceptance criteria and definition of done. Prioritize and groom the Content Approvals / DAM backlog, prioritizing features based on value.• Ensure that Content Supply Chain is in compliance with internal and external legal, compliance and privacy requirements and guidelines.
EDUCATION
San José State University
MLIS, Library Science, Archivist
Scrum Master
Certificate, Project Management
National University
B.S. Information Systems, IS & E-Business
ABOUT SIAHVASH DOWLATSHAHI
Director, Global Content Operations / Digital Asset Management at Gilead Sciences. Responsible for setting the strategy and roadmap of enterprise content services and digital asset management platforms, enabling marketing teams in content localization, Gen AI and automated content assembly, modular content, production, and omni-channel campaign execution.Masters of Library and Information Science, B.S. Information Systems- Over 25 years of consulting, operations and technology leadership across a variety of verticals- Exceptional Program/Project Management via SDLC and Agile methodologies- Demonstrated experience in evaluating, designing, and delivering enterprise customer experience ecosystems for multi-national corporations- Extensive domain knowledge in Digital Asset Management (DAM) and Content Operations- Expertise in designing enterprise taxonomies, metadata models & information architectures-AI, GenAI, ML, DL, NLP Piloting, Implementation and Product Management
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