Shweta Farmer
Senior Manager Strategic Marketing @Analog Devices
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WORK HISTORY
Senior Manager Strategic Marketing @Analog Devices
Wilmington, MA, US
EDUCATION
National Institute of Technology Surat
B.E., Electrical Engineering
Michigan State University
M.S., Electrical Engineering and Artificial Intelligence
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration - MBA, General Management, Leadership, Strategy
ABOUT SHWETA FARMER
I turn strategy into outcomes—whether it’s unlocking $B+ in profit at a Fortune 50 or helping a startup go to market.I help companies—from Fortune 50s to VC-backed startups—unlock strategic growth through insight, innovation, and execution. At Ford, I served as an internal consultant to the C-suite, including the COO and VP of Sales, where I advised on pricing, go-to-market, and regulatory investment strategies—unlocking $840M in profits across flagship products. In a prior strategy leadership role, I led the turnaround of a $15B underperforming portfolio, restoring profitability, securing $500M in board investment, and repositioning the business for long-term growth.I bring this same discipline to early-stage ventures. In my recent MBA capstone project with a digital media startup, I led a full customer research-to-revenue roadmap—launching a freemium monetization strategy that became core to their product and go-to-market. Earlier in my career, I earned a graduate degree focused on AI and led machine-learning algorithm development for vehicle safety—resulting in two patents, including a vehicle spinout detection system that eliminated the need for vehicle-specific calibration. These experiences reflect how I bridge deep tech fluency with scalable business impact.I thrive where strategic vision meets execution—especially in fast-moving or complex environments that require cross-functional alignment and analytical rigor. If you\'re tackling something challenging and need a strategic partner who gets things done, I’d love to connect. s••••••••@gmail.comSpecialties: Strategy Consulting | Product & Portfolio Innovation | Go-To-Market Planning | Growth Strategy | AI & Emerging Tech | Corporate Transformation | Internal Advisory
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