Shweta Sharma

Team Lead Manager @Orbick Digital Services

IN

Lead ROI driven paid advertising efforts on Facebook, compose relevant ad copy, create new campaigns, develop and implement A/B tests on copy and landing pages, and publishing a weekly ROI report.Understand organization goals and how to maximize those measures of success through tactical strategies, technologies, and data analytics.Suggest Landing page optimizations for a better conversion rate on e-commerce portal.Manage persona driven ads requirements with the help of content and creative team.Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards performance driven marketing objectives.Manage the implementation, tracking, and measurement of integrated 360 degree, digital marketing campaigns within the timelines and budgets.Continuous experiment and run A / B Testing on campaigns, messaging and targeting to improve ROI.Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results

St. Thomas College Bhilai Durg

Bachelor of Commerce - BCom

MIT School of Business

PGDM FINANCE